Vol. 01 — The Optical Issue
See more patients.
Post less.
We are the social media studio for fashion-forward
optometrists. Creative content captures the lead.
Automation books the chair. You focus on fulfillment.
120+
Practices Served
3.4M
Views Generated
42%
Avg. booking lift
§ The Problem
You're a doctor.
Not a content creator.
You went to school to change how people see — not to chase trends, edit reels at 11pm, or decode an algorithm. The fashion-forward practice you've built deserves a feed that matches.
01
You know visibility = patients.
But every reel feels like another hour stolen from your chair.
02
Your frames are art. Your feed isn't.
Generic stock posts don't sell $600 frames or signal you're the destination.
03
Leads come in. Then disappear.
Without follow-up automation, 79% of inquiries ghost before they book.
§ The Solution
Content that captures.
Systems that close.
We pair editorial-grade social content with done-for-you lead automation. Every viewer becomes a follower. Every follower becomes a DM. Every DM becomes a booked exam — without you lifting a phone.
✦ Magazine-quality reels & frame styling shoots
✦ DM-to-booking automation, fully managed
✦ Monthly content calendar built around your inventory
✦ Lead nurture sequences that warm cold scrollers
§ The METHOD
Three acts. One waitlist.
Act I
The Audit
We dissect your current presence, audience, and frame inventory. You receive a Content-to-Leads Autopilot Map within 72 hours.
Act II
The Shoot & Build
We produce a month of editorial content and install your DM-to-booking automations end-to-end.
Act III
The Autopilot
Content posts. Leads pour in. Bookings appear on your calendar. You see patients. We measure & iterate.
+248%
Avg. follower growth in 90 days
3.4M
Organic views generated for clients
1 in 4
DMs converted to booked exams
12 hrs
Saved per week, per practice
Plate III — Featured Practice
§ Word of mouth
"We went from posting once a week with zero traction to a fully booked frame styling event in 11 days. The content looks like a magazine — patients screenshot it."
Dr. Amina Reyes — Lumen Optical, Austin
"I stopped touching Instagram entirely. Bookings went up 38% the first month. This is the only agency that actually understood independent optical."
Dr. Jordan Pak — Spectra Eyewear Co., Brooklyn
As seen working with
Lumen Optical
Spectra Co.
Maison Vue
Iris & Co.
Frame No. 9
§ Common Questions
Before you
book.
I'm not photogenic and I hate being on camera.
Good news — most of our top-performing content features your frames, your space, and your patients (with consent). You're never required on camera. We make the inventory the star.
How is this different from a freelancer or a generic marketing agency?
We work exclusively with optometrists and optical boutiques. Every system, content template, and automation has been refined inside the eyewear industry. No re-explaining your business.
What does 'autopilot' actually mean?
We post the content, manage your DMs with automations, qualify leads, and route booked exams straight to your calendar. You approve the monthly plan, then step away.
How long until I see leads?
Most practices see DM volume increase within 2–3 weeks. Booked exams from social typically begin in week 4 and compound from there.
What happens on the audit call?
We review your current social presence, identify the 3 biggest leaks in your funnel, and walk you through a custom Content-to-Leads Autopilot Map — yours to keep, even if we don't work together.
§ the last page
Your chair, booked.
Your phone, quiet.
Let's bring your marketing into focus. Walk away with your custom
Content-to-Leads Autopilot Map — free, yours to keep.
Get my 20/20 plan
✦
Google Map Pack Audit Report
✦
Optical-Independent Profit Guide
✦
Patient Reactivation Plan
✦
New Patient Acquisition Scorecard
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Focused Marketing · For Eye Care Professionals
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